The cooperation project “REAching young adults with low ACHievment in literacy” (REACH), which is sponsored by the Federal Ministry of Education and Research (Bundesministerium für Bildung und Forschung, BMBF), is led by the Stiftung Lesen (German Reading Foundation). REACH is aimed at young adults between 16 and 35 years old who are on the so-called alpha–level 3—a special group among adults with poor literacy: They profit most strongly from remedial programs for their long-term professional life.

The goals of the project were:

• Reviewing the suitability of access ways, which can already be derived from practical experience,
• Identification and review through characterizing the target group in the most differentiated and precise way possible,
• Analysis of living conditions, features, habits, and mindsets (e.g., media usage, activities in social media, living situation, family situation, interests and habits during leisure time)

To find ways of access, there was a necessity to identify (key) persons and locations through which target groups can be reached, communicative approaches and pathways such as the media as well as content-related links like topics, fields of interest, and activities.

• Project lead: Prof. Dr. Cordula Artelt
• Applicant:
  
  • Prof. Dr. Cordula Artelt / Leibniz Institute for Educational Trajectories (LIfBi)
  • Prof. Dr. Hans-Günther Roßbach / Otto-Friedrich-Universität Bamberg
• Project duration: 06/2016 – 08/2020
• Funding: Federal Ministry of Education and Research
• Project coordination: Stiftung Lesen - Institute for Reading and Media Research
• Project homepage: REACH
• Link to this page: www.lifbi.de/REACH